DR. DADDY-O
Billed as
"New Orleans First Colored Disk Jockey"
(Look closely at top of picture)
The on-air spokesman for Jax Beer ("Ax for Jax")
Real Name: Vern Winslow
Born 1911, Died late 1993
He was called Dr Daddy-0 and credited with
having tutored several white dj's
who used the name Poppa Stoppa.
He said he had to change his name to
make listeners think he was white.
Worked at WJMR, WYLD, WMRY, WWEZ, & WJBW.
Born in Chicago.
Both parents were college-educated at Wilberforce University in Chicago,
but his father could only find work as a porter or a stock room worker due
to racial barriers.
Attended Lindblom High School in Chicago, a predominately white school.
Attended Chicago Art Institute.
He taught art at Dillard University in New Orleans starting in 1936.
Wrote for the Louisiana Weekly.
Radio show was called "Jivin' with Jax" (it was sponsored
Jax Beer).
Initially left radio disgusted with the so-called Jim Crow laws, then
worked in sales at the Jackson Brewing Company. They needed someone to host
a radio show that would make their product appeal to the black communnity.
So he took the job, doing it as "Doctor Daddy-O". This show was
broadcast out of the New Orleans Hotel.